Ancillary task

For our ancillary task our task was to design a digipack for our music video , which included a CD Cover for our 'album', a back cover  , an inside panell , a back pannel and two side pannels .
Originally we had decided to create a digipack consisting of 6 pannels , however when designing I thought it would be easier to create 4 pannels rather than 6.

Researching exisiting Digipacks ...

The image to the left is an example of an existing digipak. As displayed , it is visible to see that there are four pannles , one being the front cover , the second being the back cover . The third being the pannel which lays behind where the actual CD lays , The fourth being an insert and the last two side pannels which are not displayed , are inserted in the two narrow sides of the cd cover.
What becomes increasingly noticable throughout this digipak is the repetition of the artist's face within every pannel of the Digipak. The images correlate strongly with the theme of the album, which works effectively .



Researching existing Album covers ...

Since  we've chosen to make a music video to marvins Room which is by the artist drake i felt that it would be most relevent if I researched CD Album covers by Drake himself , since it would be both inspirational and motivational for our CD Digipak.

When researching Album covers by 'Drake' I found it extremely hard to distinguish the real album covers to the counterfits , which had been created by people on the web , there were several copies of  Drakes album 'Take care' and thank me later , however several of these copies , were designed to a high standard , so could also be used to inspire our Digitpak . What attracted me the most  in these CD Covers was the use of Typography , which enabled the cd cover to stand out from the page .


Official Drake CD Albums...

The image to the left is The CD cover
of Drakes first album called "comeback
Season" . To be completely honestly
I'm not extremely fond of this image
as i find that it lacks sophistication
and is rather simplistic . However
the imagery used within this album
cover is reflective of the message being
evoked. It's almost as if the autum
background of the colourful leaves conveying
themes of tranquility and reflection , which is
essentially what drake has being doing before
his comback.

Evaluation activity 1

In what ways does your media products use, develop or challenge forms and and conventions of real media products ?

Often typical conventions of a music video's consist of ; lip synching , a variety of settings and scenes , enthusiastic characters , props , fast paste and effective editing .
I am extremely confident in saying that our music video supports these typical conventions , since we have range of scenes , where the main character lip synchs , with immense enthusiasm , expressing his frustration , that he is unable to obtain the girl of his dreams. The significant amount of effort the character puts in , when Lip synching , conveys the idea that he is passionate about what he's saying , causing our video to appear even more realistic . The character has also exaggerated his facial expressions , when lips synching to place enthisis on the lyrics of the song making it clearer for the audience.
an additional feature of our music video , that supports conventions of our music video , is the variety of settings and scenes used throughout our video . Most likely a typical music video will consist of 3/5 scenes . However within our music video we used five scenes , which were.

Picture 1 - Yharnna's front room

Picture 2- Park scene

Picture 3- Eamonn's front room

Picture 4 - Eamonn in the mirror

Picture 5 Knightsbridge.

I also feel that the costume used throughout our music video worked well , the first scene where our female character is wearing pjama shorts and a vest top creates the idea that she is casually relaxing in the comfort of her own home . Moving on from this when she is in the park walking with our main character , she is dressed in winter casual wear , where she appears comfy and snuggled , which conveys the correct feel to the video, that the characters were both comfortable with each other , since our male character is also dressed in casual winter wear.

Evaultion 1 By Jamie Hutton

In what way does your media product use, develop or challenge forms and conventions of real media products?

Our music video consist of a wide use of cinematography that follow the conventions of a typical music video,  as we use shots like above (establishing shot) this emphasizes the location, enrolling the mood of the song, relates to the lyrics, and the artist. 

Within this shot (above) the character playing the Artist of the song Drake is lip synching which supports a typical convention of a music video, in addition to this he shows tremendous enthusiasm playing a strong roll as he expresses the mood of which we had intended to show to the audience. which is a distressed man, this can be shown through the clothing as he is wearing a vest reflecting on his frustration, mood described through the lyrics too.  The high angle used illustrates the atmosphere.

The panning shot above again establishes the setting however can show the pace of the song, which reflects upon the mood of the song, as we slowed this clip down, the use of sepia shows the characters feelings and vibe of the song. the use of lighting is very dim, the mood of the song plays a big effect on ours as we show this very strongly through the character setting lighting and use of editing. 

the use of medium shots, were our strongest to do when we had lip synching shots as it shows the artist expressions, the background behind the artist can reflect on lyrics as he talks about memories, were we see in other clips him in the past with the girl. with the editing it was quite a light image to begin with, were we had to darken it to comprehend with the mood of the song.

Evaluation feedback By Jamie Hutton

Drake Marvin's Room Final music video

Monday 28th Novemeber

Me and Jamie were extremely satisfied with our finnished music video , in fact we were estatic with the quality  of what we had produced, and both thought we worked really hard to achieve this.  On monday our task was to generate audience feedback from the rest of our class , on what they thought of our music video, what weaknesses our video had , and how our video followed the typical conventions of a music video.
Jamie was selected to film and interview fellow classmates , whilst I was selected to be interviewed by classmates for their own video feedback. After we had generated enough footage of the interviews , me and Jamie uploaded the footage into imovie and edited it into a video , with transitions and title pages before uploading it onto youtube.

28th November 2011 audience feedback

Throughout fridays lesson me and yharnna was finishing of editing our music video, by the end i completed our final music video. This was very promising as i felt very positive and confident about our music video as it worked very well and was as me and Yharnna thought it would be.

After everyone completed there music video we all watched and analysed each others, then fed back the strengths, weaknesses, and if any typical conventions were noticed. I interviewed 4 groups of people, and asked them three questions each for them to answer back in detail, overall we gained at least 90% positive feedback and were told a few things we could of changed such as that we had to many fades that could of been cut down, and lip syncing was out just a slight part out the end.

Me and Yharnna stayed in our extra time to edit and put together the interview and feedback on our music video  so it can be ready to upload onto the blog.