As a class our task was to research a music video in our groups and to compare how the chosen video follows or subverts the typical conventions of a music video's genre .
Our song chosen was called Candy shop , which is by an artist called 50 cent . The song 'Candy Shop ' is a hip hop genre , so therefore when watching , we prepared notes on how Candy shop followings the conventions of a typical Hip hop genre video.
We found that 50 cent's Candy shop followed the typical conventions of a hip hop video ,in a number of ways. Firstly the most apparent similarity , was that Hip Hop video's are often sexually orientated , with slim slender women , posing rather seductive in front of the camera . Candy shop is extremely provocative and sexually orientated , from the setting,cast,props to the lyrics. The lyrics are in fact ambigeous as they can be interpreted in two ways "I take you to the candy shop " initially sounds innocent but when analysed actually refers to a sex house , so therefore follows the typical ideas relating to a hip hop genre song. Also throughout the video the colour red is featured very strongly , red symbolises lust , romance and sex which also relates to conventions of a hip hop song . Additionally the girls in this video are dressed in minimal clothing in order to seduce the audience .
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